Just a picnic basket with a cloth draped over it on a light-emitting UV test grid. Unfortunately I can't include the HDR image used in the render, but just put your own on in there. The HDR was the only source of light (other than the ground plane) so you may need to adjust some stuff for it to look right. Or just add a lamp.
I had to apply all the modifiers used to model the basket so that I could unwrap it properly and export it to maya as well (it was to be used in a project at work, but not any more) - but basically it was three array modifiers, a curve modifier and a lattice.
Cool stuff. :D