Simple advertising board.
You can move("scroll") the image inside by rotating the circle surrounding the board: 120 degrees each image for a total of 3 images; it's made using a simple driver and can be useful for animations.
The internal"panel" is in layer 2, you may need to change the image displayed.
To move the whole thing just select the base.
To decrease poly count change the settings of the bevel modifier.
A easier method to move the image inside was to animate the uv coordinates using the mapping node.
I would suggest you start with addressable TV. Addressable TV advertising tailors ads to different households watching the same linear TV program. Meanwhile, addressable CTV goes a step further, check https://www.oxagile.com/adtech/ctv-and-addressable-tv/ , targeting all streaming devices in a household with personalized ads.